“Certificate of Inauthenticity”, 2020, ERC-721 Tokens.
From 2011 to 2012 as the “Shareable Readymades” project I commissioned the awesome artists Chris Webber and Bassam Kurdali to create three 3D printable models of commonplace objects – a urinal, a balloon dog, and a pipe – that had become part of canonical art history. The artists retained copyright on their work and the results were placed under the Creative Commons Attribution-ShareAlike (CC-BY-SA) license with the attribution to myself as the person that commissioned the work. I did this in order to critique the production of neoceonceptual art by artists such as Jeff Koons and the processes by which art history cordons off models of commonplace objects as signature works by Jeff Koons, Marcel Duchamp and others.
Furtherfield gallery in London (who meta-commissioned the Balloon Dog model) exhibited the works with “certificates of inauthenticiy” that I detourned from Sol LeWitt’s certificates for their wall drawings. Then at the #BlockchainLive18 show, also in London, Ruth Catlow and Dr. Charlotte Frost of DECAL and Futherfield produced gold castings of the Balloon Dog model and registered the resulting “Cryptopuppers” on Arteia’s blockchain art registry.
I hadn’t planned these developments but they diagonalized the project in interesting ways. The former recapitulated conceptual art’s capture by the very systems of sale and ownership that it had initially sought to escape. The latter mapped this onto the constant development of technosocial phenomena within successive waves of Andy Cameron and Richard Barbrook’s “Californian Ideology” by taking a 3D printing project that was meant to be free-as-in-freedom and making an expression of it exclusively ownable with cryptographic certainty on the blockchain.
As “Rare Art”, blockchain token-based digital editions have become the latest expression of ownership of value that would previously have escaped capture. The technology of blockchain-based digital certificates of “ownership” of digital art images was initially developed ironically (“Rare Art” comes from “Rare Pepe” trading cards). It was then captured by startup capital that cannot explain its contradictions. In its Rare Art iteration, Ethereum ERC-721 Non-Fungible Tokens (NFTs) for digital image URLs are presented as solving the problem that digital art is infinitely reproducible and therefore cannot be sold as a rare asset. They establish authentic provenance and ownership where this was not previously possible.
It is difficult to represent off-chain truth on-chain, however. It is prohibitively expensive to put bitmapped digital images on-chain. And it is impossible to make sure that a digital image is represented uniquely even within the same smart contract on a single blockchain. This means that we must trust the claim that the image represented by each ERC-721 token is what its creator claims. The authenticity of Rare Art images is threatened by “piracy”, where an artist’s images are copied from one Rare Art platform to another and sold without their consent. It is also threateded by “trash art”, where the art produced is an undeclared auto-tracing or other mechanical transformation of stock images. Artists who feel entitled to the monetary and reputational value of the art they produce regardless of the method used and collectors who feel entitled to react simply to the price of Rare Art tokens are clashing over matters of authenticity in platforms that were supposed to render such questions moot.
Why not turn this risk into value and make a virtue of inauthenticity?
To make the link between off-chain truth and the problem of authenticity explicit I have created a Rare Art edition of Certificates of Inauthenticity for the Shareable Readymades series. If you own one of these tokens you can prove that I have not made the instance of Urinal, Balloon Dog, or Pipe that you have 3D printed or placed in virtual reality (which the CC-BY-SA license on the work gives you full permission to do). Print out the certificate that you own the NFT for and display it proudly in a physical gallery, or display it as a digital image on a virtual wall.
Then if anyone questions the authenticity of the art that you are displaying and your right to own it you can answer them that the art is provably inauthentic and that you have no more ownership of it than anyone else. And that you know this to be true with all the cryptographic certainty of the blockchain.