Aesthetics Art Crypto

Flinging An NFT In The Public’s Face

The “Rare Art” market demands something aesthetic to own. “Tokens Equal Text” loops this back through a complexly unownable genre of aesthetics to both satisfy and frustrate this demand and to place blockchain (quasi-)property and the history of art into a state of mutually critical interrogation.

(From the description of “Tokens Equal Text“.)

That demand is exercising selection pressure in interesting ways. I don’t ever want to argue against transformative fair use but, seen individually, examples of what amounts to autotraced stock photos of famous people registered as non-fungible tokens are more like copyright-encumbered decoration than true digital ownership of art.

As a category this kind of tokenized art is absolutely a response to unsatisfied demand to be able to valorize the expression and consumption of creativity, and for engagement with historically and culturally meaningful imagery, which amounts to the demand for a more participatory artworld. Individual tokens of such tokenized art are interesting as tokens of this. And of course there is nothing to stop the intensification or exploitation of such art leading to instances of it that are interesting in themselves read through wider history and theory.

But at present there is an unacknowledged gap between the enthusiasm for such art and the reality of its construction. “That’s just your opinion” is a possible response to this, but it isn’t a strong one when discussing contradictions between the work’s construction and the value claims made for it. To ground the work securely will require either a more cypherpunk attitude or a different set of artistic value claims. Neither will sit easily with the other, and neither will leave the work unchanged in the eyes of its proponents.