Somebody has to be holding the parcel when the music stops. Their coronation can be useful for closing any messy chapters in the (art) history books. A career awaits, the messy and unprofessional lived experience of actually doing something needs tidying up for professional presentation.
The gentrification of the social graph’s captured aesthetics. The managerialist pastoral of relationism applied to reclaiming the messy emergence and sociality of Web 2.0. The Foxy-Whiskered Gentleman playing at being Jemima Puddleduck.
Pointing and laughing at YouTube videos is one thing. Pointing and laughing at the history of art computing is the same thing. This is what semiotics does in as much as it does anything. It contributes to the cultural heat death of corporate information culture.